Huge potential
The promise of regenerative agriculture is significant – it aims to restore and redesign farming ecosystems, going beyond sustainable agriculture by focusing on soil health, biodiversity and ecosystem function. What’s more, properly implemented it can sequester carbon in soils for the long-term, contributing to climate mitigation. This is a compelling story waiting to be told.
Buzzword or credible reality?
Yet we must ask – are we guilty of diluting its meaning? After all, the extent to which organisations genuinely implement regenerative practices varies significantly. Many companies use broad and vague definitions, often mixing regenerative agriculture with other terms like sustainable agriculture or climate-smart farming. This lack of clarity can lead to scepticism – an enemy to effective communication.
To define or not to define, that is the question?
In regenerative circles, the lack of a clear definition is the cause of much debate. Some demand a clear, universally accepted definition to avoid greenwashing whilst others argue for flexibility, recognising that each farm is different, with different enterprises, soil type, weather and market opportunities. At present, the status quo seems to be that adherence to core principles and delivery of tangible outcomes should probably take precedence over rigid definitions, but time will tell, and the debate will inevitably roll on!
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Let’s talkReverberate is now Twig!
We’re pleased to announce a fresh new look and name.
The next few years will see transformational change in agriculture.