Arla Foods UK

Helping Arla gain recognition as a leader in dairy sustainability, with its FarmAhead™ programme

Helping Arla gain recognition as a leader in dairy sustainability, with its FarmAhead™ programme

Bringing sustainability stories to life for agri-food businesses involves a blend of innovation and collaboration. Open and transparent communication with the farmer at the centre of the story is key, elevating brand reputation, positioning companies as leaders in the sustainable transformation of the food industry and encouraging broader acceptance of the need to change.

 

Pitched correctly, such communication acts as a catalyst for action. Here’s an example of how we helped a leading client effectively deliver this type of activity.

Services:

Reputation Management Farmer Engagement Sustainable Change

Sectors:

Livestock Dairy

Areas of focus:

  • Farmer engagement 
  • Media relations 
  • Digital media

Arla Foods

Arla is the UK’s largest dairy co-operative, with around 2,000 British farmer owners and a further 6,000 across Europe. The business aims to lead the agenda in sustainable dairy and has a comprehensive programme of activity to measure and reduce carbon emissions across the business, from farm to fork.

Objectives

  • Bring Arla’s leading sustainability programme to life, for farmer owners and the business’s wider stakeholders
  • Support change agenda at farm level
  • Help the business tell its farmers’ stories in the wider media
  • Report on FarmAhead™ data

Our approach

Working closely with Arla’s UK and wider global team, Twig supported the business with:

  • Owner communications
  • Media relations
  • Video creation to support knowledge transfer and convey information
  • Direction and production of podcast series
  • Report writing and design
  • Supporting Arla team and its consumer PR agencies with wider media
  • Engagement around farming stories

The results

Arla Foods is recognised and respected as a leader in dairy sustainability, with its FarmAhead™ programme linking its data-driven climate reduction efforts across all supply chain stakeholders.

“

The Twig team provides fantastic support across a variety of communications responsibilities. Their experience and knowledge of the agriculture sector means they provide a high level of strategic communications, which has allowed us to drive a real positive change in our farmer owner communications

Kate Durrans , Owner Communication Manager, - Arla Foods UK

Read previous
BACK TO ALL ARTICLES

Related articles

READ ARTICLE
Blog

How do we improve the relationship between consumers and producers?

04/02/25
READ ARTICLE
Blog

Greenwashing - a real thing or unfair criticism?

27/01/25
READ ARTICLE
Blog

Five themes shaping the future of farming

21/01/25
READ ARTICLE
Blog

Building trust in British agriculture: how values-based alignment can help people Engage™

19/12/24

Proud to work with

Ready to get started?

Drop us a line – our team can’t wait to talk to you about your next steps with Twig.

Let’s talk