5 ways being a B Corp benefits how we work at Twig

18/03/26

Author: Francesca Harding-Macduff

Five ways being a B Corp shapes how we work at Twig

Businesses today face a simple but powerful question: what are you really here to do? For B Corps, the answer goes beyond profit. But what is a B Corp? Certified B Corporations are businesses that commit to balancing purpose and profit, creating positive outcomes for people, communities and the planet.

At Twig, becoming a Certified B Corporation in June 2024 was a natural step in our journey. We’ve always believed that good communication can drive meaningful change in agriculture and the food system. B Corp certification helps hold us accountable to that belief.

But B Corp isn’t just a badge. It shapes how we work every day. Here are five benefits of being a B Corp that shape how we work at Twig.

1. How B Corp companies balance people, planet and profit

The B Corp movement is built on a simple idea: business can be a force for good.

Traditional business models often prioritise financial return. But B Corps take a broader view, measuring success across five impact areas: governance, workers, community, environment and customers.

For us, this approach reflects both our values and the sector we serve. Agriculture sits at the centre of many of today’s biggest challenges, climate change, biodiversity, food security and rural livelihoods.

Our role as communicators is to help organisations navigate those challenges honestly and effectively. That means thinking beyond short-term outcomes and asking bigger questions:

How does this work support a thriving agricultural sector?
How does it contribute to trust across the food system?
And how does it help create a more sustainable future?

2. Measuring what matters

One of the most powerful aspects of B Corp certification is its rigour.

To become certified, companies complete the B Impact Assessment, measuring performance across governance, employees, environment, community and customers.

But B Corp isn’t about reaching a finish line. It’s about continuous improvement. Companies must recertify every three years, with standards becoming more demanding over time.

For us, that process creates focus. It ensures we keep asking how we can improve our environmental performance, strengthen our governance and deepen our impact across the communities we work with.

In short: if you can measure it, you can improve it.

3. Supporting communities and causes that matter

Being a B Corp means recognising that businesses operate within communities and have a responsibility to contribute positively to them.

At Twig, that means supporting organisations whose work aligns with our values. For example, we’re proud to support Farm Africa, helping advance sustainable agriculture and food security.

We’re also strengthening our approach to diversity, equity and inclusion, embedding it within our policies and training.

For us, these efforts are about more than corporate responsibility. They’re about recognising that a stronger, fairer system benefits everyone.

4. Taking environmental responsibility seriously

Agriculture is on the frontline of the climate and nature crises. That means the organisations working within the sector, including communications agencies like ours, must play their part.

As part of our B Corp journey, we’re improving how we measure and manage our environmental footprint.

This includes working with tools such as Seedling, which helps us monitor our carbon emissions and identify ways to reduce them over time.

It’s a reminder that sustainability isn’t just something we talk about on behalf of clients. It’s something we must actively practise ourselves.

5. Being part of a global movement of B Corp companies

When we became a B Corp, we didn’t just gain a certification, we joined a community.

Today, there are more than 10,000 B Corp companies across 100+ countries, all working towards a more inclusive, equitable and regenerative economy.

That network creates opportunities to learn, collaborate and share ideas. Through platforms like the B Hive, B Corps connect with one another, exchange resources and champion better ways of doing business.

For Twig, being part of this community reinforces something we already know from working in agriculture: progress happens faster when people work together.

Looking ahead

The challenges facing agriculture and the food system are complex. Climate change. Biodiversity loss. Shifting consumer expectations. Policy uncertainty.

But one thing is clear: change only succeeds when people trust the process.

That’s why we believe strategic communication has such an important role to play. It helps organisations engage stakeholders, build understanding and navigate difficult transitions.

Becoming a B Corp strengthens that mission. Because at Twig, we’re not just here to communicate change. We’re here to help make it happen.

Looking to communicate change?